I love dogs. They teach us so much about ourselves.
Our dog is named Zander. He is a black Lab/Greyhound mix with a great temperament and an intense dislike for water.
(Who knew anything with that much Lab in him could not like water?)
Zander is pretty typical … when it’s a choice between a walk and food, he dances between the bowl and the door and finally sits down.
Making a decision is just too hard.
Just like when we give a prospect too many choices.
Yesterday I was going through a module in Russell Brunson’s Funnel U.
In the module, Russell made a great point – don’t give people more than one thing to decide on. One offer. One big promise. One thing to remember.
Tests have shown that when you give people too many choices … too many things to think about … they end up making no decision at all.
Deciding “Do I want this one thing or not” will result in more sales than “Do I want door A, B or C.”
Does that mean you can’t offer bonuses?
Absolutely not. The bonuses are linked to the decision to buy that one thing. So no problem.
They buy the one thing … they get the bonuses.
They don’t buy … they don’t get them.
What about upsells?
Again, the upsell is linked to the original purchase.
It’s one decision at a time.
Do I want the fries with that? only comes after the decision to get the burger.
So back to Zander … You can see him the video below.
Zander comes out to see me for one reason.
It’s morning … I’m in town … there’s no food in his bowl.
So what’s the deal?
If he comes out to sit with me, I might stop what I’m doing and feed him.
The decision is clear – make Mom feel guilt about not feeding the fur babies and get fed, or stay inside and wait on an uncertain outcome.
Going outside … looking particularly cute … and hungry … wins.
And yes, he did get breakfast after the Live broadcast ended.